Brand Story


Fashion, glamour and character are the pursuits of the contemporary youth. Individuality, passion and freedom are the badges of the stylish youth. How to find one's own style in the crowded world of fashion? The design team at Luda GmbH is comprised of passionate, vibrant, experienced young designers. With deep insights into global fashion trends, they have a unique pursuit and understanding of design. Fashion, beauty and style are carried in the DNA of the design inspirations, and the designs are endowed with restless vitality. Elaborate in conception and perfect in expression, the design team is dedicated to creating classic, elegant designer accessories.